HIBT Lab! Blogilates: Cassey Ho

Audio: https://dts.podtrac.com/redirect.mp3/chtbl.com/track/9EE2G/pdst.fm/e/rss.art19.com/episodes/9c9b7904-6a73-4690-9d88-9392a90649aa.mp3

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey’s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more. 

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations …

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