Web: https://zapier.com/blog/what-is-cx

May 4, 2022, 4 a.m. | amanda.pell@siegemedia.com (Amanda Pell)

The Zapier Blog zapier.com

If you don't know what customer experience management is, that's ok—I've been placed on enough unreasonably long holds to know that lots of major companies don't know very much about their CX, either. 

Every interaction a person has with a brand is part of the larger customer experience, or CX. It's the CX manager's job to strategically plan these interactions to not only give the customer what they need in the moment, but also to make a positive enough impression …

cx experience management

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